Why It Matters to the Local Economy
Today's businesses can locate anywhere - but they'll only come to your community if they know about it, and if the community has what they need. Marketing and business attraction is about more than just selling business sites, or attracting businesses, it's a means of promoting the community as a viable location for economic activity.
There are likely dozens, if not hundreds, of other communities competing for any one new business investment. To attract new businesses, a community must target its marketing and attraction efforts based on what is available to meet the clients needs.